Fat Buddha Web Design https://fat-buddha.com Shopify Experts & Web Design Agency Sun, 31 Mar 2019 08:23:16 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.2 https://fat-buddha.com/wp-content/uploads/2018/12/cropped-fav1-32x32.png Fat Buddha Web Design https://fat-buddha.com 32 32 How to optimise your Google My Business listing https://fat-buddha.com/2019/03/31/how-to-optimise-your-google-my-business-listing/ https://fat-buddha.com/2019/03/31/how-to-optimise-your-google-my-business-listing/#respond Sun, 31 Mar 2019 08:19:58 +0000 https://fat-buddha.com/?p=73797 What is a Google Business listing, anyways? Google My Business is a free tool that helps businesses provide customers with […]

The post How to optimise your Google My Business listing appeared first on Fat Buddha Web Design.

]]>
What is a Google Business listing, anyways?

Google My Business is a free tool that helps businesses provide customers with the information they’re looking for faster on Google Search and Google Maps.

You’ll recognise a Google My Business as a “knowledge panel” or card that shows up in Search and Maps:

A Google My Business listing shows customers information like:

  • Business name and type
  • Address
  • Hours of Operation
  • Links to take action, like booking a reservation
  • Phone Number
  • Link to website
  • Images
  • Reviews
  • Popular times to visit

It’s easy for a business to overlook proactively updating this information and to get distracted with operations and maintaining other social media channels.

But think about it: where’s the first place someone will search for your business? Google.

Below we’re going to focus on how businesses can optimise their listing in easy steps.

1. GET THE MOBILE APP

Stop relying on desktop to access your listing when you don’t have to. When you download the Google My Business app you get instant access 24/7, no matter where you are.

As we talk through some features below like Messages and responding to reviews, you’ll find it’s easier to do that from your phone — especially if you’re in a role where you’re on-the-go.

Get the iOS app here // Get the android app here.

2. ADD PICTURES TO YOUR LISTING

Sign into Google My Business and then go to Photos from your venue.

Choose the type of photo you’re adding (logo, cover photo, or additional photos) and then upload it/them from your computer.

Note: You can also upload photos or videos directly from your phone using the mobile app.

You just go to Home > “+” > Add photos > choose type > choose photo > Upload.

3. RESPOND TO NEGATIVE REVIEWS

This one’s easy but goes a long way. When a customer has a negative experience, acknowledge it, apologise, and be clear about any actions being taken to fix it.

Studies show that doing this can turn 1 in 3 negative reviewers into proponents of your brand.

It also shows new customers checking your listing before visiting that you are caring and attentive. Your response should include their first name and show gratitude.

Note: you must have a verified Google My Business listing in order to respond to reviews.

Lastly on this point, when you actively respond to Reviews, you’re more likely to hit a “Local Pack” status with Google. This drives more traffic to your listing.

4. ASK YOUR HAPPY CUSTOMERS FOR GOOGLE REVIEWS

Have a customer you can tell is having a great experience? Strike while the iron is hot.

Ask them to give you a Google review.

This could be a card that you keep on-hand for in-service, a check insert post-meal or just a quick note you add to a follow-up email afterwards.

5. CUSTOMISE YOUR DESCRIPTION

A description is the sentence (or so) of text that shows up in your business listing.

Google lets you add a description up to 750 characters, so take advantage of it.

You should use your description to tell customers about what they can expect from your brand and its service or products. This also helps Google better understand your business and improves your search rankings.

Here are Google’s guidelines about what you can and cannot put in your Description.

6. ADD YOUR HOURS

This helps your customers to easily know when you’re open and when you’re not.

It also alerts customers setting up Google Maps to walk or drive to you that you may be closed by the time they arrive.

Pro Tip: Don’t forget to edit your hours for special holidays. You can do this by logging into your Google My Business profile and going to the “Special hours” section (with a calendar icon).

7. TURN ON MESSAGING

Turning on messaging is more efficient for both you and your customer.

To turn on messages from your mobile app, go to Customers Messages > Turn on.

Once you have messages coming in, you can view them chronologically in the Messages folder.

Pro Tip: Set up a notification to a phone number whenever a message comes in so that someone on your team can text a reply. 64% of consumers prefer a text over a call.

Once you get a message, make sure to respond same-day, ideally same-hour. (Google calculates your average response time and lists it to customers.)

The post How to optimise your Google My Business listing appeared first on Fat Buddha Web Design.

]]>
https://fat-buddha.com/2019/03/31/how-to-optimise-your-google-my-business-listing/feed/ 0
The Top 35 E-commerce Acronyms You Need To Know https://fat-buddha.com/2019/02/24/the-top-35-e-commerce-acronyms-you-need-to-know/ https://fat-buddha.com/2019/02/24/the-top-35-e-commerce-acronyms-you-need-to-know/#respond Sun, 24 Feb 2019 16:54:19 +0000 https://fat-buddha.com/?p=73630 Do you know your ROI from your USP? For all the newbie’s that may have a hard time understanding some […]

The post The Top 35 E-commerce Acronyms You Need To Know appeared first on Fat Buddha Web Design.

]]>
Do you know your ROI from your USP?

For all the newbie’s that may have a hard time understanding some of the “E-Commerce lingo” here is a list of some of the most popular acronyms used:

AIC – Audience Integrated Circuit
AOV – Average Order value
ATC – Add to Cart
ATV – Average Transaction Value
ATP – Average Time to Purchase
CA – Custom Audience
CBO – Campaign Budget Optimization
CLV – Customer Lifetime Value
CPA – Cost Per Acquisition
CPM – Cost Per Impression (1000)
CPC – Cost per Conversion
CRR – Customer Retention Rate
CSB – Courier Shipping Bill
CTC – Cost to Company
CTR – Click Through Rate
DPA – Dynamic Product Ad
KPI – Key Performance Indicator
LAA – Look Alike Audience
LAL – Look Alike Audience
LLA – Look Alike Audience
MAU – Monthly Active Users
PPC – Pay Per Click
PUR – Purchase
ROAS – Return on Ad Spend
ROI – Return on Investment
RVR – Repeat Visitor Ratio
SEO – Search Engine Optimization
SEM – Search Engine Marketing
SMO – Social Media Optimization
SKU – Stock Keeping Unit
USP – Unique Selling Proposition
WCA – Website Custom Audiences
VA – Virtual Assistant
VC – View Content
VTP – Visits to Purchase

 

Did you discover new ones to add to your vocabulary? Or did we miss any off the list? Let us know in the comments and we’ll add them!

The post The Top 35 E-commerce Acronyms You Need To Know appeared first on Fat Buddha Web Design.

]]>
https://fat-buddha.com/2019/02/24/the-top-35-e-commerce-acronyms-you-need-to-know/feed/ 0